jeudi 31 mai 2012

The fashion in Bollywood


Bollywood and fashion is really attractive nowadays. We are used to the European clothing and western style, but the Indian outfits are becoming really popular and appreciated by the western population. This population is more and more cosmopolitan, so people from every parts of the world are living in the same country.
The fashion in Bollywood turned to a western style, because of the globalization that is developing the business between western countries and eastern ones. This development concerns many sectors and the textile is part of them. Furthermore the trends in Bollywood and fashion are renewed like the new neck design dresses and the cut of different Indian outfits for women like saris.
The fashion in Bollywood is represented by typical clothes like the saris or the lehengas for women and Kurtas for men. Additionally in the Bollywood movies, traditional products of India are mixed up with western styles. As a mix between two different fashions, the Indian outfits from Bollywood are exported in a large part of the world because foreign people are attracted by the exotic way of life.

The fashion in Bollywood has been developing globally thanks to some movies that have become very popular. In the occidental part of the world, Hollywood has launched movies like James Bond in which we can see Sophie Marceau wearing Indian outfits of Abu Jani and Sundeep Khosla. Fashion in Bollywood is created by emerging Indian designers showing their new collections during the fashion weeks in India. Those new designers are located in every part of the world and thanks to the influence of the movie industry in India, they have the possibility to develop business out of their country. The western countries are interested in buying those clothes.
Bollywood and fashion are 2 expressions that have a really powerful driving force on the trends and styles followed by a big population all over the world. This population is really sensitive to the movies´ presentations while the Indian actors are the emblem of fashion in Bollywood. In India and the whole world, Bollywood and fashion have a great place in people’s mind. That’s how some icons like Anarkali Churidar have become a global fashion icon. The reason why Indian outfits are known worldwide, is because of the sophisticated and vivid fashion in Bollywood movies, often worn by  celebrities on festive events.

Fashion in Bollywood has permitted that Indian clothes are reconsidered with movies like Hum Dil De Chuke Sanam & Devdas. Therefore, movie stars have exposed to the world different forms and styles of salwar kameez and Churidar suits. Fashion in Bollywood has not only launched Indian outfits to the masses but also made it fashionable and renowned, increasing the sales  to millions.
In conclusion, we can see that the fashion in Bollywood has a great influence on what we see every day thanks to the growth of the film industry.